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Nov
2007
Belichick Set to Clothesline Fashion Industry
By Harlan Sherwin
New England Patriots head coach Bill Belichick is branching out from his football duties. According to highly placed sources in the fashion industry, Belichick is set to release his own line of clothing under the corporate name Hoodies Inc.
The mainstay of the line will be variations on the hooded sweatshirts Belichick wears on the sidelines during Patriots games.
According to fashion industry insiders, there will be an assortment of sweatshirts offered in both long and short sleeve varieties, cut-offs and non-cutoffs, solids, prints, and even madras.
There will also be a separate inner city line tentatively set to be called “Hoodies in the Hood” or “Hoodies for Homies”..And there will be an exclusive designer edition featuring some of the Patriot head coach’s favorite diagrammed plays on the back of the sweatshirt.
“Bill is tired of being seen as just a one dimensional football guy,” said a close friend, “and wants to show people he has other sides to his personality.”
Sources also indicate that Belichick has convinced his star quarterback, Tom Brady, to model the sweatshirts at an inaugural fashion show in the spring.
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